An HND in Digital marketing will provide you with a strong foundation in the core concepts of digital marketing. It will give you an in-depth understanding of how to effectively strategize and implement powerful digital marketing campaigns that convert. From social media marketing to search marketing, you’ll learn everything you need to excel at your digital marketing career.
General skills
- Coming soon
- Work in autonomy, work together as a team;
- Analyze, synthesize, a professional document (French, English);
- communicate to the oral, written, in business or outside (French, English);
- Participate in /conduct an approach to the management of the project;
- Know and exploit the professional networks and institutional sectors of the informatics.
Specific skills
- Continuously exploit available commercial information to monitor and develop the activity of the business unit in line;
- Ensure constantly to adapt the offer e-commercial in function of the evolution of the market;
- Ensure the operating balance and the management of the human resources of the unit e-business;
- Carry out actions to attract, accommodate and build customer loyalty by selling him the products and/or services to meet its expectations;
- Develop a commercial offer adapted to the clientele.
- Content Marketer, Digital Designer, Online Campaign Manager, Social Media Marketer, Email Marketer, etc;
- Inbound Marketer, Social Media Marketer, Digital PR Executive, etc.
- Analytics Specialist, Acquisition Specialist, PPC Analyst, CRM Data Analyst, Email Marketer, etc.
- Digital Strategy Planner, Digital Marketing Manager, SEO Strategist, etc.
· FIRST SEMESTER
|
Field: Computer Engineering |
Specialty: E-Commerce and Digital Marketing |
||||||
|
Course Code |
Course titles |
Number of hours |
Number Of Credits |
||||
|
L |
T |
P |
SPW |
Total |
|||
|
Fundamental Courses 30% (2 UC) 9 credits 135 hours |
|||||||
|
EDM111 |
Mathematics for computing I |
45 |
25 |
0 |
5 |
75 |
5 |
|
EDM112 |
Basic Environment I |
15 |
10 |
30 |
5 |
60 |
4 |
|
Professional courses 60% (4 UC) 18 credits 270 hours |
|||||||
|
EDM113 |
Database and SQL language |
30 |
15 |
10 |
5 |
60 |
4 |
|
EDM114 |
System analysis and design |
30 |
30 |
10 |
5 |
75 |
5 |
|
EDM115 |
Introduction to Web Programming |
20 |
20 |
30 |
5 |
75 |
5 |
|
EDM116 |
Small business management |
20 |
10 |
25 |
5 |
60 |
4 |
|
Transversal Courses 10% (1 UC) 3 credits 45 hours |
|||||||
|
EDM117 |
English and general accounting |
30 |
10 |
0 |
5 |
45 |
3 |
|
Total |
|
190 |
120 |
105 |
35 |
450 |
30 |
· SECOND SEMESTER
|
Field: Computer Engineering |
Specialty: E-Commerce and Digital Marketing |
||||||
|
Course Code |
Course titles |
Number of hours |
Number Of Credits |
||||
|
L |
T |
P |
SPW |
Total |
|||
|
Fundamental Courses 30% (2 UC) 9 credits 135 hours |
|||||||
|
EDM121 |
Mathematics for computing II |
35 |
20 |
15 |
5 |
75 |
5 |
|
EDM122 |
Basic Environment II |
20 |
15 |
20 |
5 |
60 |
4 |
|
Professional courses 60% (4 UC) 18 credits 270 hours |
|||||||
|
EDM123 |
Object oriented programming |
30 |
15 |
40 |
5 |
90 |
6 |
|
EDM124 |
Digital Economy |
30 |
15 |
10 |
5 |
60 |
4 |
|
EDM125 |
Legal regulations |
30 |
25 |
0 |
5 |
60 |
4 |
|
EDM126 |
Strategic management |
35 |
20 |
0 |
5 |
60 |
4 |
|
Transversal Courses 10% (1 UC) 3 credits 45 hours |
|||||||
|
EDM127 |
Economics and Enterprise Organisation (EEO) and French |
30 |
10 |
0 |
5 |
45 |
3 |
|
Total |
|
210 |
120 |
85 |
35 |
450 |
30 |
· THIRD SEMESTER
|
Field: Computer Engineering |
Specialty: E-Commerce and Digital Marketing |
||||||
|
Course Code |
Course titles |
Number of hours |
Number Of Credits |
||||
|
L |
T |
P |
SPW |
Total |
|||
|
Fundamental Courses 30% (2 UC) 9 credits 135 hours |
|||||||
|
EDM231 |
Mathematics for computing III |
45 |
25 |
0 |
5 |
75 |
5 |
|
EDM232 |
Applied Mathematics and quantitative finance |
20 |
20 |
15 |
5 |
60 |
4 |
|
Professional courses 60% (4 UC) 18 credits 270 hours |
|||||||
|
EDM233 |
E – Commerce technology I |
20 |
10 |
25 |
5 |
60 |
4 |
|
EDM234 |
E – Commerce |
40 |
20 |
10 |
5 |
75 |
5 |
|
EDM235 |
Digital Marketing I |
40 |
20 |
10 |
5 |
75 |
5 |
|
EDM236 |
ERP Technologies |
20 |
20 |
15 |
5 |
60 |
4 |
|
Transversal Courses 10% (1 UC) 3 credits 45 hours |
|||||||
|
EDM237 |
Enterprise creation and civics and moral education |
30 |
10 |
0 |
5 |
45 |
3 |
|
Total |
|
215 |
125 |
75 |
35 |
450 |
30 |
· FOURTH SEMESTER
|
Field: Computer Engineering |
Specialty: E-Commerce and Digital Marketing |
||||||
|
Course Code |
Course titles |
Number of hours |
Number Of Credits |
||||
|
L |
T |
P |
SPW |
Total |
|||
|
Fundamental Courses 30% (2 UC) 9 credits 135 hours |
|||||||
|
EDM241 |
Technical Communication |
30 |
15 |
10 |
5 |
60 |
4 |
|
EDM242 |
Introduction to Computer Application |
20 |
20 |
30 |
5 |
75 |
5 |
|
Professional courses 60% (4 UC) 18 credits 270 hours |
|||||||
|
EDM243 |
E – Commerce technology II |
40 |
20 |
10 |
5 |
75 |
3 |
|
EDM244 |
Technological infrastructure for e- commerce |
30 |
15 |
15 |
0 |
60 |
4 |
|
EDM245 |
Digital Marketing II |
10 |
10 |
20 |
5 |
75 |
5 |
|
EDM246 |
Professional Internship |
0 |
0 |
60 |
30 |
90 |
6 |
|
Transversal Courses 10% (1 UC) 3 credits 45 hours |
|||||||
|
EDM247 |
General economics |
30 |
10 |
0 |
5 |
45 |
3 |
|
Total |
|
160 |
90 |
145 |
55 |
450 |
30 |